PRX Releases

San Francisco — November 14, 2006 -

• Thousands of visitors explored the PRX Builder website during its first month of operation.
• The initial launch was covered by traditional media in PR Week and through multiple PR-related blogs, including PR-Squared and The RSS Pundit. 
• PR Newswire, the global leader in commercial news distribution, offers an exclusive, online distribution package through PRX Builder.
• PRX Builder has been embraced by a wide range of PR professionals, from boutique firms like ResultOne Communications to international communications organizations such as Ogilvy PR.
• The current version of PRX Builder is completely free for all users.  Online and traditional wire distribution fees still apply. 
• Over one hundred modifications have been made to the software as a result of individual user feedback, improving the overall experience for all users.
• The second phase of beta testing is starting now, featuring an Ajax user interface, designed to support a wider range of computer operating systems and internet browsers.
• PRX 1.0, the XML specification introduced with PRX Builder, is supported by the Press Release News Network.  Several other distribution services are reviewing the specification as an additional integration option. 
• A new program, “PRX Ready,” has been developed to assist companies with adoption of the PRX document format and to promote the PRX specification.

Quotes

Quotes attributable to Mr. Shannon Whitley, president of Whitley Media, the creators of PRX Builder:

•  “We’ve received some outstanding feedback and amazing support from industry professionals, but I also want to hear from smaller groups and individuals.  The improvements we are making are designed to benefit professional communicators and amateurs alike.”
• “Over the past month, I’ve been concerned that some features of SHIFT Communications’ original template are being overshadowed by the technology.  We’ve designed PRX Builder to handle the ‘techie’ stuff, so that users can focus on their message; creating a simple, ‘no-spin’ release with plenty of links.”  

• “We are working together with Six Apart to help businesses and organizations understand what they can actually be doing with social media to reach their business objectives. It only made sense to announce that via a social media press release. With PRX Builder, businesses have another great tool to communicate those objectives.”

Quotes attributable to Michael R. Barnard, Principal of ResultOne Communications:

• “We issued a release on John Schneider’s latest movie, ‘Collier and Co.,’ using PRX Builder and PR Newswire.  John’s film, which will raise money for the communities where his fans live, was perfectly suited for a social media press release.  With the ability to link the release to online sites like MySpace, and to include multimedia elements like trailers and video clips, the social media format makes it much easier to reach out directly to people through the internet.  PRX Builder made the entire process very easy.”