PRX Releases

Viral Video Success

PushON found it was OK to laugh at geek jokes

Manchester, UK - 4th May 2007

• PushON Online Marketing – a mid-sized independent online marketing agency – have released results from their first in-house viral marketing campaign.
• The viral campaign took the form of a mock amateur video, a parody website proposal to board members by a stereotypical corporate mid-management executive.
• PushON identified that they were not targeting their potential client base - clearly evident by the content which would potentially alienate or offend such groups.
• The controversial PushON video contained colourful language, stereotypes and industry specific references - the video was published to social sites such as YouTube, Bebo, MySpace and Daily Motion.
• The campaign was targeted at web savvy users who would be more inclined to link to, embed, and comment on such a video.
• It was a high risk strategy, with much debate over how the brand image would be affected.
• Over the course of the campaign, a significant uplift in traffic was seen to both the PushON blog - which was showcasing and commentating on the video, and the main PushON website.
• The video was distributed using a number of sites, but performed particularly well on YouTube
• It achieved 3500 views on YouTube alone, and it appeared as the number one in the ‘how to and DIY’ section.
• A number of complaints were received about the bad language and raunchy script, but funnily enough one complaint evolved into a request for an equally raunchy sequel from a woman’s point of view.
• In the aftermath of the campaign, both PushON sites have seen a residual increased volume of traffic, attributed to the relevant links achieved as a result of the campaign.

MULTIMEDIA ELEMENTS

QUOTES

QUOTES, ATTRIBUTABLE TO SIMON WHARTON, MANAGING DIRECTOR AT PUSHON LTD

• “Oscar Wilde had so much to say about online marketing ‘There is only one thing in life worse than being talked about, and that is not being talked about.’”

QUOTES, ATTRIBUTABLE TO ROY WILDING, CREATIVE DIRECTOR AT PUSHON LTD

• “The video was an experiment, and was meant to be a tongue in cheek look at some of the common misconceptions we face as web designers and online marketing specialists.”

• “All too often we see companies giving very little thought to their online presence with any man and his dog within the company being assigned the responsibility to make it happen.”

• “What I find most amusing is that we were never attempting to get to number one on the Google for the phrase “number one on the google” or “number one on Google” but if things continue the way they are going it’s a strong possibility”

Please contact Katrina Gallagher to arrange an interview and/or for additional quotes.

ABOUT PUSHON LTD

PushON is a Search Engine Optimization (SEO) and Online Marketing Agency based in Manchester, Lancashire. It is a Limited company owned and managed by Simon Wharton, Managing Director, and Roy Wilding, Creative Director. Our staff are online marketing professionals responsible for delivering successful Online Marketing Solutions to a number of high street and online brands.

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