Subscribe NowWeb 2.0 Experts Reveal How PR Can Use SEO, RSS and Multimedia to Craft “Smart” Releases for Wider Audiences
Web 2.0 Experts Reveal How PR Can Use SEO, RSS and Multimedia to Craft “Smart” Releases for Wider Audiences
“The New Rules of Marketing and PR” author, creator of first social media release, others join Bulldog Reporter’s popular PR University conference series – Thursday, July 12, 2007
PR, marketing and communications professionals who want to learn how to create Web 2.0-friendly “smart” and social media releases that reach wider online audiences to drive brand awareness, site traffic, buzz and even sales will want to join Bulldog Reporter’s panel of Web 2.0 experts as they share tools, tips and techniques during a practical 90-minute dial-in PR University panel discussion on Thursday, July 12, 2007 at 1PM EST (noon, CST; 11AM MST; 10AM PST).
The live, interactive audio conference—entitled “Supercharging Press Releases: How PR Can Use SEO, RSS and Multimedia to Craft “Smart” Releases for Wider Audiences”—will feature:
Sarah Skerik, Vice President, Distribution Services, PR Newswire
Shannon Whitley, Principal, Whitley Media
Paul Dyer, New Media Specialist, Marketwire
Todd Defren, Principal, SHIFT Communications
David Meerman Scott, Author “The New Rules of Marketing and PR”
Shannon Whitley, Principal, Whitley Media
Paul Dyer, New Media Specialist, Marketwire
Todd Defren, Principal, SHIFT Communications
David Meerman Scott, Author “The New Rules of Marketing and PR”
Key points to be covered during this exclusive, interactive audio conference include:
· PR distribution in the digital age: New techniques, tools and services for placing releases online—and which will give you the widest reach
· RSS feeds, digg, del.icio.us and track-backs—what these tools are and how to use them for greater impact
· New ways for writing effective PR copy—plus how to optimize releases and websites using keywords, phrases and “link love”
· Social media press releases—how they work and how to create your own
Attendance at Bulldog Reporter’s PR University audio conference costs $289 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.
CONTACT INFORMATION
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Brian Pittman (Spokesperson)
Bulldog Reporter’s PR University
Director of Content/Moderator
5900 Hollis Street, Ste. L
Emeryville, CA 94608
805.984.2977 (office)
Web site: http://www.bulldogreporter.com/dailydog
PR University: http://www.bulldogreporter.com/conferences/index.html#accalendar
Technorati Tags: press release | SEO | optimization | Web 2.0 | social media | PR | marketing | communication | smart release | social media release | media relations | keywords | journalists | public relations
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