PRX Releases

Godfrey Launches Convergent PR Services to Meet Growing Needs of Business-to-Business Marketers

Convergent PR blends traditional PR services with new ‘social media’ concepts and Web-based communication techniques

Lancaster, PA — (July 25, 2007)

What Convergent PR means in general

• Allows convergence of tried and true PR programs with the new, more interactive online communities
• Incorporates a variety of new online technologies and tactics, like press release optimization, blogs, podcasts, social media press releases, RSS and webcasts to deliver maximum benefits
• Makes the most of online relationships by leveraging the web to save time
• Uses social media to engage audiences directly

What Convergent PR means for business-to-business marketers

• Helps business-to-business marketers get the most out of their marketing communications budget and program
• Increases online search results for company names, brand names, products and services using keywords in PR documents
• Drives more customers to a company’s Web site for product and service information
• Boosts brand awareness among industry “influencers” as well as trade editors
• Helps develop one-to-one relationships with customers
• Helps position a marketer’s company as an industry leader

• 30 years of PR experience in various industries
• Broad business-to-business and industrial marketing focus
• Client-side marketing and PR experience
• Extensive in-house capabilities, such as traditional PR services, brand management, print, Web and multimedia ads, trade show support, video for Web and conventional broadcasting, design and photography, and technical Web 2.0 writing
• Interactive services, like Web site design and development, Flash programming and multimedia, search engine optimization, E-mail marketing and management tools and custom applications, including e-commerce

Godfrey Web site - Convergent Public Relations

QUOTES

“Convergent PR combines the tried and true with the exciting and new. This means Godfrey is continuing to practice sound, fundamental media relations and publicity programs geared to business-to-business audiences. We’re also embracing certain aspects of the new ‘social media’ which are geared to online conversations among customers and influencers, including but not limited to traditional journalists.”

Customer: Carol Fudge, marketing manager for Freudenberg Building Systems, Inc.

“The world of communication is constantly evolving. Godfrey’s help in communicating our brand positioning through traditional as well as new media has been, and will continue to be, critical to our success.”

Godfrey provides full-service, integrated business-to-business branding and marketing communications services. The agency offers research, brand management, advertising, public relations, digital marketing, search (SEO and SEM), media, direct marketing and analytics services.

RELATED LINKS

B2B Insights Blog

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Convergent PR | Business-to-business | Traditional PR | Public relations | Social media | Press release optimization | Blogs | Podcasts | Social media press release | RSS | Webcast | Convergence | Marketing communications | Online search | Brand awarenessInfluencers | Trade show support | Web 2.0 | Media relations | Publicity