PRX Releases

Email from a customer to a Seattle retailer, sparks a campaign for Breast Cancer research.

Seattle, Washington—September 18, 2007

Summary
One customer email changed the life of small business owner Kristen Marie Schuerlein. Schuerlein knew her products had a positive impact on people. Schuerlein’s company, Affirmagy, creates blankets imprinted with positive affirmations such as Courage, Strength and Love.

Last October, a customer, Erin, gave a pink “Courage” blanket to a friend. Erin wrote to tell Schuerlein about the impact the blanket had on her friend Jill who was fighting breast cancer. Jill died a week after Erin gave her the blanket from Affirmagy.

Schuerlein was so moved by the letter and wanted to do something. Schuerlein has teamed with Chicken Soup for the Soul Enterprises® to create the Book and Blanket Bundle to raise money for Breast Cancer Research.

Twenty percent of the purchase price of each bundle will be donated to Susan G. Komen for the Cure.

Links

Details about the Book and Blanket Bundle on Affirmagy Website
http://www.affirmagy.com

Affirmagy Online Media Kit about the Bundle
Affirmagy Online Press Kit

Chicken Soup for the Soul
http://www.chickensoup.com

Pictures
Picture of The Book and Blanket Bundle by Affirmagy and Chicken Soup

Video
Story of the Erin’s Letter (You Tube Link)

Quotes

QUOTES, ATTRIBUTABLE TO KRISTEN SCHUERLEIN, FOUNDER AND CEO OF AFFIRMAGY
(Click here for Kristen’s Profile)

“It all started with an email I received the fall of 2006. I got an email from a woman named Erin. At the time I didn’t know it, but her words would change me, and change the direction of our company. After Erin’s letter, I realized how much we could make a difference in the lives of those touched by breast cancer and we could raise money doing it.”

“Erin’s letter moved me. She told me how much having the “Courage” blanket impacted her friend Jill, who was fighting breast cancer. The letter said that as Jill’s friends stopped by, they read the statements on the blankets because they seemed to give testament to who she was and how she lived. The blanket gave so many people comfort and made Jill feel better in the last days of her life. After reading Erin’s letter, I knew I had to do something.”

“Like so many other women, I have two remarkable women in my life who are breast cancer survivors. I just can’t imagine life without their influence both personally and professionally.”

Facts about Affirmagy and the Bundle for Breast Cancer

Affirmagy is a company that has created a family of fleece blankets silk screened with positive affirmations.

All blankets are 50″ x 60″ and are 100% polyester fleece.

Affirmagy has teamed with Chicken Soup for the Soul Enterprises to create the The Book and Blanket Bundle which offers a bundle of affirmations and inspirations for those women fighting breast cancer and for breast cancer survivors. 20% of the purchase price of each of the bundles will benefit breast cancer research and education.

The Book and Blanket Bundle includes an original pink Courage Affirmawrap and a Chicken Soup for the Breast Cancer Survivor’s Soul book.

Affirmagy is a women owned enterprise based in Seattle, Washington that is committed to making a difference in the world. The Chicken Soup of the Soul series of books and materials inspire people all over the world to think positively.

Family.com
Disney’s Family.com features Affirmagy Breast Cancer bundle

Daryn Kagan
Former CNN reporter Daryn Kagan features Affirmagy blankets

Entrepreneur.com
Michelle Anton interviews Affirmagy founder, Kristen Marie Scherlein for Entrepreneur.com

Contact

Kristen Schuerlein
Affirmagy
President and Founder
415 Mercer Street
Suite 101
Seattle, WA
98119
206.624.6018(office)
206.381.9055 (fax)
Email: kristen@affirmagy.com
Web site: http://www.affirmagy.com
Blog: http://affirmagy.typepad.com/blog
Online Media Kit: http://affirmagymediakit.squarespace.com

Technorati Tags: Affirmagy | Affirmagy.com | Chicken Soup for the Soul | Companies Doing Good | Breast Cancer Research | Breast Cancer | Chicken Soup for the Breast Cancer Survivor’s Soul | Cancer | Pay it Forward | Cause Marketing | Activism