PRX Releases

Web Video Chat Leader ooVoo Taps crayon for Conversational and Influencer Marketing

October 18, 2007

• crayon, a conversational marketing company specializing in engaging advertising-weary consumers through the power of community, dialogue and partnership, announced today that it has been hired by ooVoo, an innovator in the way people communicate online, to provide conversational marketing strategy and services.
• In a relationship that will support ooVoo’s global growth plans, crayon will be responsible for the development of strategic conversation programs, influencer outreach, blogosphere activation, as well as ongoing social media monitoring, optimization and response.
• To coincide with the launch of his new book, Join the Conversation, Jaffe will be putting ooVoo to the test on Sunday, October 21, when prospective readers will be able to purchase his book on Amazon.com and chat with Joe live throughout the day on ooVoo
• Individuals that would like to chat with Jaffe will need to download ooVoo’s easy–to-install software to a PC that has a broadband connection and webcam; Joe’s ooVoo ID is jointheconversation

MULTIMEDIA ELEMENTS:

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QUOTES

Attributable to Joseph Jaffe, President & Chief Interruptor of crayon:

• “ooVoo is a revolutionary new way to communicate online using the full power of both video and community. I am extremely excited to be helping drive awareness for this next evolution in communication and proud to call ooVoo a new client.”
• “With ooVoo’s multi-person chat capabilities, I’ll be able to talk – and see – up to five of my readers at any given time. I’ll also be able to text chat and send them files while talking to them. This is a terrific way to engage my community, using the very core message of my book, as we hopefully watch the book climb up the Amazon charts!”

Attributable to Philippe Schwartz, Chief Executive Officer of ooVoo:

• “ooVoo delivers a more meaningful way to communicate with our face-to-face video conversation capability, so it makes perfect sense for us to leverage the power of conversation to take our marketing programs to the next level. We believe that crayon offers the right combination of strategic thinking and hands-on social media know how to deliver upon our need for growth.”

About crayon, LLC

crayon is a conversational marketing company that specializes in engaging advertising-weary consumers through the power of community, dialogue and partnership. With a focus on strategic new marketing solutions, crayon specializes in “interrupting” the status quo, joining the conversation and affecting transformational change through well-structured experimentation using a bold mix of alternatives to traditional advertising. Founded by Joseph Jaffe, author of Life After the 30 Second Spot (Wiley) and the forthcoming Join the Conversation (Wiley), crayon is a different kind of company – a mash-up of the best of the consulting, advisory, agency and thought leadership worlds.

In addition to ooVoo, crayon’s clients include The Coca-Cola Company, Starwood Hotels, Audi of Mexico, Firebrand, as well as blue-chip companies in the travel, automotive and publishing industries.

About ooVoo, LLC

ooVoo provides free real-time video communication technology, delivering a new way for people to connect online. ooVoo’s technology enables people to experience a face-to-face connection and share emotions over the Internet in a way that no other communication medium permits. Delivering the highest quality video and audio, ooVoo provides a face-to-face video conversation experience that is like being in the same room together, whether you’re across the street or across the globe from each other. ooVoo enables any individual with a computer, broadband connection and a Web camera to communicate in real-time with friends, relatives and colleagues anywhere in the world. ooVoo is privately held and headquartered in New York, NY.

RELATED LINKS

Join the Conversation (web site)

Join the conversation, live with Joseph Jaffe on Sunday, October 21

Join the Conversation (book)
Be part of the community that helps Bum Rush the Charts on Amazon.com on Sunday, October 21

crayon

ooVoo
The “ooficial” sponsor of conversation - download and start video chatting for free

http://youtube.com/user/crayonville

Technorati Tags:
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