PRX Releases

Higher Ed Marketing blogger to speak on ‘developing a tech-savvy communications approach’

Academic Impressions conference to be held in Austin Dec. 3-4

Rolla, MO. — Oct. 20, 2007

• Andrew Careaga, communications director at the University of Missouri-Rolla and creator of the Higher Ed Marketing blog, is one of three public relations professionals in higher education slated to present at the 2007 Advanced PR Institute, a program for PR and marketing professionals in higher education to be held Dec. 3-4 in Austin, Texas.
• The Advanced PR Institute is sponsored by Academic Impressions, an organization designed to “foster meaningful dialogue” about issues in higher education.
• “Developing a Technology-Savvy Communications Approach” is the theme for this year’s institute.
• The institute is intended for PR and marketing leaders in higher education who want to discuss the role of technology in higher education communication initiatives. Participants will develop a decision-making framework for assessing current and future technology options and begin drafting an action plan for incorporating technology into their communication initiatives.
• Careaga is one of four instructors for the institute. Also presenting are:
  • Joe Hice, Associate VP of marketing and public relations for the University of Florida
  • Charlie Melichar, VP for public relations and communications at Colgate University and the blogger behind Intermedia.
  • Mary Stagaman, associate VP for external relations at the University of Cincinnati

Message & Audiences: Communicating in Today’s Environment

Participants will begin to establish a common ground from which to examine various communication tools and messaging strategies. Drawing upon examples from both higher education and the corporate sector, you will examine how the changing technological landscape is affecting the communications profession and how messaging has shifted from a “push” strategy to a conversational approach.

RELATED LINKS

Advanced PR Institute: Developing a Technology-Savvy Communications Approach
Communication between higher education institutions and their audiences is no longer a one-way street. Technology has turned what once was a push methodology into a conversation that either side can initiate, and many communication professionals are wondering how best to use current communications technologies and plan for change in the future.

CONTACT INFORMATION

• Andrew Careaga (Spokesperson)
  University of Missouri-Rolla
  Director of Communications
  105 Campus Support Facility
  University of Missouri-Rolla
  Rolla, MO 6549-0220
  573.341.4260 (office)
  573.341.6157 (fax)
  573.578.4420 (cell)
  Email:andrew.careaga@gmail.com (im)
  Email: andrew.careaga@gmail.com
  Website: http//highered.prblogs.org
  Blog: http//highered.prblogs.org