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ClearStory Systems and American Marketing Association Present Online Event to Help Marketers Maintain Brand Standards Globally

Marketing Asset Management is Key to Global Branding Success

Westborough, MA (October 22, 2007) —

ClearStory Systems, Inc., an established provider of contemporary digital asset management (DAM) solutions and the American Marketing Association (AMA), one of the largest organizations for marketers, will present, “The Power of One: Connecting Corporate Brand Efforts with Regional and Channel Efforts.”  The webinar, designed for corporate marketing executives who are challenged by managing dispersed marketing teams and maintaining the brand integrity of digital media, images and collateral materials, is scheduled for October 30 at 1:00 p.m. ET.  Registration is free and available at:  http://www.marketingpower.com/webcast413.php.

According to Susan Worthy, vice president of marketing for ClearStory Systems, there is a critical need for marketing organizations to efficiently maintain brand standards in the management of their marketing materials.  At the same time they need to be able to respond quickly to the needs of marketing teams, distributors, and other groups, locally, regionally or even globally.  “This webinar is intended explore ways to meet those branding challenges,” Worthy said.  “We’ll be demonstrating how to approach the branding process with marketing asset management, a way to enable companies to act locally but to effectively respond globally to all their constituents.”

Highlighting best practices in the global management of marketing materials will be Jeff Kosiorek, senior manager, corporate marketing communications for TAC, a leading provider of building automation solutions.  With more than 5,000 employees and partners and branches in 80 countries, Kosiorek created a virtual workspace for his dispersed marketing teams.  He centralized and automated the delivery of marketing collateral, video and other content, making it instantly available to anyone, any time and anywhere in the world.   The result is a worldwide marketing organization that is able to react quickly to changing demands while protecting brand standards. 

QUOTES:

According to Susan Worthy, vice president of marketing for ClearStory Systems, there is a critical need for marketing organizations to efficiently maintain brand standards in the management of their marketing materials.  At the same time they need to be able to respond quickly to the needs of marketing teams, distributors, and other groups, locally, regionally or even globally.  “This AMA webinar on October 30  is intended explore ways to meet those branding challenges,” Worthy said.  “We’ll be demonstrating how to approach the branding process with marketing asset management, a way to enable companies to act locally but to effectively respond globally to all their constituents.”

About ClearStory Systems
ClearStory Systems is the leader in high-performance solutions for digital media communications. ClearStory software manages the enterprise digital media supply chain—from creation and collaboration, to lifecycle management and delivery—to give companies a competitive advantage, marketing agility, cost avoidance, and maximum efficiency. Backed by premier customer support and service, ClearStory award-winning products are easy to use and readily align with our customers’ business objectives for both a rapid return-on-investment and low total cost of ownership. For more information, visit www.clearstorysystems.com.

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ClearStory Systems - http://www.clearstorysystems.com