WOT launches the world’s first online reputation rating community

Posted on December 3rd, 2007 by maria.roos@taivas.com

CONTACT INFORMATION:

Esa Suurio (Spokesperson)
WOT/Against Intuition Inc.
CEO
WOT/Against Intuition Inc.
Itälahdenkatu 27 A
00210 Helsinki
Finland
+358.40.716.9301 (office, cell)
Email: esa.suurio@againstintuition.com
Web site: http://www.mywot.com
Blog: http://www.mywot.com/en/blog
http: //www.linkedin.com/pub/5/641/558
Sami Tolvanen (Agency)
WOT/Against Intuition Inc.
CTO
Web site: http://www.mywot.com
Blog: http://www.mywot.com/en/blog
http: //www.linkedin.com/in/samitolvanen

Timo Ala-Kleemola (Agency)
WOT/Against Intuition Inc.
CIO
Web site: http://http.www.mywot.com
Blog: http:///www.mywot.com/en/blog
http: //www.linkedin.com/pub/1/a60/180


WOT launches the world’s first online reputation rating community

WOT – Web of Trust – launches the world’s first online tool for reputation rating. This community based browser add-on allows Internet users to assess the trustworthiness of websites. The community’s new website including free download can be found at http://www.mywot.com.

December 4, 2007

•    WOT community members exchange knowledge about web sites via a simple user interface.

•    After a year of beta testing the WOT user community has reputation data on over 16 million sites worldwide, and counting.

•    WOT uses four components to rate reputation - trustworthiness, vendor reliability, privacy, child safety - and enriches the data it receives from users with information from trusted sources such as listings of phishing sites.

•    The WOT system processes ratings and produces a reputation rating for each web site. Attempts to manipulate the reputation data are effectively countered using sophisticated algorithms.

•    Once WOT has been downloaded checking a site’s reputation is as easy as looking at a traffic-light. The WOT reputation icon is displayed next to each link on the search engine results page. WOT supports Google and other major search engines.

•    99% of current users surveyed found WOT useful and 98% would recommend it to a friend.

Becoming a WOT member is free

•    Becoming a member and downloading WOT is free, no registration required.

•    WOT is compatible with Internet Explorer® and Firefox browsers.

•    All members can submit website - ratings but are not obligated to do so.

WOT Web of Trust

The world’s first online tool for reputation rating

MULTIMEDIA ELEMENTS:

QUOTES

Corporate quotes    

“Our mission is to let our users share their experience on companies, their web sites and the services they offer – for us, it’s really about creating a platform for people to share their knowledge.”

- Esa Suurio, CEO

Customer quotes

“My old computer crashed a bunch of times. After installing WOT I found out that I might have visited some websites with malicious content.”

“I found WOT extremely useful and I will certainly recommend it to all my friends.”

- Opinion of 98% of WOT users according to survey carried out late 2007.

WOT, Web of Trust

WOT, Web of Trust, is the world’s first online reputation rating community. It allows Internet users to assess the trustworthiness of websites. WOT is becoming the collective conscience of the web.

The Story of WOT

Behind the community, there is a team developing the WOT service. Headed by Esa Suurio, Against Intuition Inc. focuses on developing and providing software and services for the WOT community, and promoting the community’s goals. Against Intuition was founded in Finland in 2006 by two visionary postgraduate students, Timo Ala-Kleemola and Sami Tolvanen, who are now engaged in further system development with a group of talented software developers, designers, and database administrators.  It’s no coincidence that WOT comes from the country that repeatedly has been named one of world’s least corrupt countries.

RELATED LINKS

Photos and logos

Company logos, hi-res pictures about staff and WOT GUI can be downloaded from Flickr.

Videos
WOT demo video shows how WOT works in practice.

del.icio.us/mywot
Market facts, relevant links and research about Internet safety

Blogs about WOT
Links to Technorati





Technorati Tags:
| | | | | | | | | | | | | | | | | | | | | | |

One Response to 'WOT launches the world’s first online reputation rating community'

Subscribe to comments with RSS

  1. Sampi said,

    on December 4th, 2007 at 12:04 pm

    I like this a lot, I´ve been using it for a while now. Very simple and effective. I have WOT in my Firefox, no experience about IE-version.

Post a comment