Washington, D.C. — December 31, 2007 -

SalesBlade Inc., a provider of automated call prospecting solutions that help optimize lead generation programs and increase sales force effectiveness, was formed by a group of successful executives that have a long history of helping sales organizations and professionals win new customers.

Developed by Sales Professionals for Sales Professionals

SalesBlade was founded by Dan Barrett, Chief Executive Officer; Denise Simmons, Chief Operating Officer; Chad Wright, Chief Technical Officer. Together, the founders have over 60 years of experience in the complex sales environment. Their objective is to help increase sales force effectiveness and optimize lead generation programs for sales organizations and sales professionals.

SalesBlade’s patented processes and technologies were developed over the last 10 years using research and real-world field-testing at Barrett and Simmons LLC , a sales consulting and outsourced call prospecting service. The processes and integrated technologies incorporate Lean and Six Sigma principles into the sales prospecting process for quality management reporting and continuous call metric improvements. SalesBlade’s solutions help optimize lead generation programs, drive sales call volume and consistently achieve a 70% contact success rate.

It’s All in The Call

“Selling complex products demands a level of sustained call prospecting discipline that is nearly impossible to maintain,” said CEO Dan Barrett. “For the past ten years, we’ve provided a managed call prospecting service, worked with hundreds of sales people, pursuing thousands of new accounts, and tens of thousands of new prospects to develop the SalesBlade solutions.

Our typical client was faced with a complex sales environment, the need to pick up the phone and proactively initiate contact with new prospective customers, and most importantly, had the need to drive very high percentage contact rates within a limited number of targeted accounts per sales representative.”

“We quickly figured out that automated processes and integrated calling technologies were needed to allow sales people to drive long-term recurring call programs that deliver a personal touch within a high-volume world,” adds COO Denise Simmons.

And according to CTO Chad Wright, “The unique processes and technologies we developed helped our clients penetrate into new markets and accounts at a level they could never have accomplished on their own.”

Results

In the challenging B2B Complex Sales environment, SalesBlade solutions drove increased sales prospecting call volumes that consistently achieved  70% contact rate with targeted prospects.

Software as a Service

SalesBlade’s solutions are offered in a SaaS (software as a service) pricing model. No additional software or hardware is needed to use SalesBlade solutions.

For more information, view the two-minute SalesBlade demo.

About SalesBlade

SalesBlade helps sales organizations connect faster and stay connected longer with patented processes and technologies. Developed by sales professionals for sales professionals, SalesBlade solutions incorporate Lean and Six Sigma principles into the sales process for quality management reporting and continuous call metric improvements. For the past 10 years, SalesBlade processes have proven successful for industry leaders, including EDS, CAP GEMINI, CSC, Cincom and Accenture.