PRX Releases

UGA will host Edelman Digital Bootcamp

New media professionals will provide students and educators with training
for interactive media

ATHENS, Ga.– Feb. 11, 2008

• University of Georgia’s Henry W. Grady College of Journalism & Mass Communication  will host Edelman Digital Bootcamp for students and educators throughout the Southeast
• Event will take place March 1, 2008
• Students will have the opportunity to work one-on-one with Edelman facilitators to research, design and implement a social media solution for an assigned client
• Educators will have the opportunity to discuss the practicalities of teaching new media, sharing lesson plans and more
• Student registration is $25
• Educator registration is $40
• Registration, blog posts, photos and other information will be available at www.edelmandigitalbootcamp.com  
• The Edelman Digital Bootcamp is the first of what Edelman hopes to be many digital media events across the United States

MULTIMEDIA ELEMENTS:

Download UGA Grady College logo

QUOTES

Attributed to Kaye D. Sweetser, PhD, APR

Assistant Professor of public relations Grady College

Research Fellow for the Society of New Communications Research

• “As social media continues to expand, it is imperative that both public relations students and educators discuss its professional use in the industry. It is an honor for Grady College to work with a top public relations firm to host this event which is sure to provide a valuable learning experience.”  

• “From a professional development perspective, it is important that both public relations students and educators delve into social media communities because of the endless networking opportunities. The classes at Grady College enable students to explore various forms of social media including blog posts, social networking, video and photo sharing. We are excited about this opportunity to work with a top public relations firm to enhance the tactical skills of both students and educators in Southeast.”

Attributed to Jenny Reid, public relations student, H.W. Grady College of Journalism and Mass Communication

• “In a society where the majority of people are getting their news from the Web, it is so important for PR practitioners to embrace social media and target audience through word of mouth communication.”

Edelman is the world’s largest independent public relations firm, with 3,000 employees in 51 offices worldwide. Edelman was named a top-10 firm in Advertising Age’s “2007 Agency A-List,” the first and only PR firm to receive this recognition, and CEO Richard Edelman was honored as “2007 Agency Executive of the Year” by both Advertising Age and PRWeek.  PRWeek named Edelman Large Agency of the Year in 2006 and awarded the firm its “Editor’s Choice” distinction.  For more information, visit www.edelman.com.

Established in 1915, the Grady College of Journalism and Mass Communication offers seven undergraduate majors including advertising, broadcast news, magazines, newspapers, public relations, publication management and telecommunication arts. The college offers two graduate degrees, and is home to the Knight Chair in Health and Medical Journalism and the Peabody Awards, internationally recognized as one of the most prestigious prizes for excellence in electronic media. For more information, visit www.grady.uga.edu.

RELATED LINKS

Teaching PR

Dr. Karen Miller Russell blogs about the trends in public relations education and social media

so this is mass communication?
Dr. Kaye Sweetser blogs about social media topics

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social media | PR student | new media | Edelman | Grady College | UGA | interactive media | public relations