IABC Assumes Social Media Release Leadership Role

Quote Attributable to IABC President Julie Freeman, ABC, APR

IABC’s involvement in this initiative will attract representatives from public relations agencies, press release distribution services and the media. By bringing this group together to develop an industry standard, IABC is playing a leading role in shaping how communicators reach their audiences for years to come.

Quote Attributable to Chris Heuer, principal of The Conversation Group and founder, Social Media Club

We are excited to see the social media release get the attention and support of the IABC. Their ’stamp of approval’ on the concept will further the original idea and the input they will provide will most certainly improve the social media release and the practices professionals apply in creating them. Our original intent was to work with every professional communicator who shares an interest in seeing the industry evolve in the right direction, this intention is now becoming a reality.

Quote Attributable to Brian Solis, Principal, FutureWorks PR

The social media release is a catalyst for not only providing a new tool to share news, information and content, but also creating a forum to discuss how to improve press releases in general. The whole point of this working group and aligning with the IABC is to create an official standard and process that the entire industry can understand and support, from creation to distribution to building stories.

Quote Attributable to Tom Foremski, Journalist

It is great to see all the work that has gone into transforming the news release into something that reflects the use of the many new media technologies that we use everyday.

Quote Attributable to Jen McClure, Executive Director, Society for New Communication Research

The creation of a standard for the social media release is an important initiative that addresses the evolving public relations profession and media landscape. The Society has been involved in this effort since its inception, and we look forward to continuing to support and contribute to this process through the continued participation of our Fellows Todd Defren, Shel Holtz and Brian Solis, as well as through our research and best practices programs.