Subscribe NowQIAGEN Focuses New HPV Test Ad Campaign on Real-Life Story of Woman’s Escape from Cervical Cancer
QIAGEN Focuses New HPV Test Ad Campaign on
Real-Life Story of Woman’s Escape from Cervical Cancer
Germantown, MD – April 8, 2008
Jodi McKinney, mother of five and wife of nearly 20 years, was recently diagnosed with cervical disease. Fortunately, she was able to be treated before it became cervical cancer – thanks in part to her physician’s decision to order an HPV test along with her Pap. Despite her initially normal Pap smear, the HPV test found that Jodi had a high-risk type of the human papillomavirus – the primary cause of cervical cancer. Now, Jodi, her entire family and her physician are the focus of a new television campaign launched by QIAGEN to share what Jodi learned about cervical cancer prevention with other women across America. QIAGEN is the developer of the digene® HPV Test, the only FDA-approved test for HPV.
The ad tells of the scare first experienced by Jodi, her husband Patrick and her five children, and of the happy ending that has allowed Jodi to tell her story today. It is now being broadcast in selected cities across the country. The TV ad can be viewed online as well.
View the entire TV ad featuring Jodi McKinney and her family sharing the message about the importance of HPV testing.
Jodi’s Story:
- Read more about, or watch additional video of, Jodi and her physician as they share details of her family life, her medical history and the discovery of her cervical disease.
- Women can help spread the word about Jodi’s story and her message to others by sending an e-card to friends and family members.
The Facts about HPV:
- HPV is a common virus that infects the skin and mucous membranes.
- There are about 100 types of HPV. Approximately 30 of those are spread through genital contact (typically sexual intercourse). Around 13 "high-risk" types of HPV can cause cervical cancer.
- It’s estimated that 80 percent of women will get an HPV infection by the age of 50. Although most of those infections will clear up on their own, those that persist can cause abnormal cells that develop into cervical cancer if not treated early.
- Despite the many people it has helped, the Pap test fails to identify some women with cervical disease – like Jodi.
- The digene HPV Test uses molecular diagnostic technology to detect the genetic “footprint” of the virus that causes abnormal cervical cells – HPV. It has been approved for use with a Pap for all women age 30 and over – who are most at risk of developing cervical cancer.
- The new HPV vaccine does not provide complete protection, particularly for women who already have been exposed to HPV.
- According to a recent survey from the National Association of Nurse Practitioners in Women’s Health (NPWH), many women are in the dark when it comes to cervical cancer prevention.
- Test your HPV knowledge with a myths/facts quiz!
RELATED LINKS
QUOTES
About QIAGEN:
CONTACT INFORMATION
Pam Rasmussen (Spokesperson)
QIAGEN
19300 Germantown Rd.
Germantown, MD 20874
(240) 686-7616 (office)
(240) 632-7596 (fax)
Email: Pamela.Rasmussen@qiagen.com
Web site: http://www.thehpvtest.com
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