PRX Releases

PageLens Releases Search Tool Giving Users One-Click Access to Names, Words and Phrases

Innovative browser plug-in enables users to instantly look up unfamiliar names, words or phrases while browsing any web page. Provides time-saving alternative to standard search.

Oakland, CA — April 23, 2008

• Web users that come across unfamiliar words, names, phrases or concepts on a page are often too busy or too afraid of getting side-tracked to go look it up in a traditional search engine.
• The free PageLens plug-in available for Internet Explorer browsers provides instant context to words and phrases by enabling one-click search functionality in a popup player window at the moment when information is needed most.
• By highlighting and right clicking, users are able to read, see, hear, write, or chat about any topic on any webpage with no server-side modifications.
• With the answer in hand, users simply close the PageLens player and continue their original activity without ever missing a beat.
• PageLens supports Internet Explorer 6.0 and newer; Firefox and Safari browser plug-ins are in development and expected Fall 2008.
• PageLens is seeking beta users to provide feedback on player functionality that saves search time while allowing users to quickly dig deeper on topics of interest.
• Other languages including Spanish, German, Japanese, French, Portuguese, Italian, Russian, and Chinese will be supported in the future.
• According to comScore, Americans conducted 9.9 billion searches at core search engines (Google, Yahoo, Microsoft, AOL, Ask) in February 2008.
• According to AltSearchEngines.com, there are over 227 smaller, alternative search engines serving various niche and vertical markets.

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QUOTES

Attributable to Mike Wilson, PageLens Founder

"PageLens developed from my own need to know more about a name or phrase in real-time while browsing. To find an answer, I’d often click away and conduct a search in a traditional search engine, scroll through the results, and follow links looking for answers. Soon 30 minutes would go by and I was sidetracked on to another topic."

"With the PageLens plug-in, I can look up unfamiliar names or phrases to better obtain the full context of the article or page. For certain topics, I can then dig deeper and discover a like-minded community interested in the same topic."

About PageLens

PageLens is a contextual search environment that allows users to read, see, hear, write, or chat about any topic on any webpage. To learn more about PageLens and to download its free plug-in, visit www.pagelens.com.

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search | answers | search player | contextual search | startup | web 2.0