PRX Releases

WeEarth launched its online news, media, and social network on Earth Day, April 22, by participating in the Topanga Earth Day Festival, located at the Topanga Community House Fair grounds in southern CA (April 19-20).  Serving as both the media and recycling partner, WeEarth  members documented the whole event while at the same time monitoring the recycling stations.  WeEarth documented the positive attitude of the attendees and the responsibility that everyone shared while at this event.

A goal of the festival was zero-waste.  Although a challenge to achieve, the two-day event only hauled out seven bags of trash last year.  With even more people attending this year, the event organizers set a goal to haul out less bags. All vendors were instructed to only use corn and sugar based compostable utensils, plates, cups, and straws.  Everything else would be recycled producing very little waste. The results? Five recycle/compost/trash stations were set up around the grounds with WeEarth volunteers stationed at each. With the WeEarth team in action, we are proud to report the goal was achieved with waste kept to a bare minimum.

With bands like Joseph Israel, Particle, and Pato Banton and the Mystic Roots, good tunes created a great atmosphere for the weekend.  Vendors set up boutique stores selling eco-friendly clothing and handmade jewelry.  Multiple non-profit organizations had informational booths to raise awareness for poverty, global warming, new technology and alternative energy.

As WeEarth continues to grow online, it also plans to continue its involvement within the community.  WeEarth’s headquarters is located in Burbank, CA, a city that just announced its plan for zero-waste by 2040.  A perfect home for this new website.

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