HBO ENTOURAGE FANS FOLLOW FAVORITE CHARACTERS ON WHRRL

• Whrrl, the location-aware social networking and discovery service from Pelago, Inc., has signed an exclusive marketing agreement with Deep Focus to promote the hit HBO series.
• The promotion creates Whrrl accounts for all primary Entourage characters updated with specific location information and character commentary on the many chic bars, restaurants, clubs and other exciting places visited during the series.
• Whrrl will chronicle the high profile places that the characters have visited in past seasons, with potential plans to add new locations highlighted during this season which begins Sunday.
• Whrrl users will be able to auto-friend individual Entourage characters or view them as a collective Entourage group.
• Whether on a mobile device or the Web, Whrrl users can share their activities including current location, opinions, notes and photos in real-time. Whrrl also provides a powerful filtering capability leveraging rich factual data – like cuisine type or hours of operation – alongside useful social data like friends’ recommendations.
• Users interested in signing up for the full Whrrl experience should visit whrrl.com or point their mobile browser to whrrl.com.

QUOTES

“Whrrl allows fans to engage with Entourage in a manner that bridges the divide between fiction and reality and provides yet another extension for a community that has already embraced the show and characters with zeal,” said Ian Schafer, Deep Focus CEO/Founder. “There are Entourage blogs, Wikis, communities and fan clubs throughout the Net and Whrrl adds a new and different element to that – something which brings a bit of the real world into the equation.”

“Whether the characters themselves are real or not, the places they go and the people they know on the show most often are. In fact, one of the draws of the program is that it meshes real-world experiences with fictional characters – so viewers really feel a part of it all,” said Jon Landers, SVP of Marketing at Pelago. “By teaming up with Whrrl, Entourage gives its fans a truly unique way to follow the show and characters and use the experiences of the guys as a way to have fun in the real-world by finding and even venturing out to the very same places.”

About Pelago: Pelago, Inc. is an early-stage company based in Seattle developing a new generation of consumer experiences based on breakthrough technology, including Whrrl, a new mobile and web-based service at the intersection of social networking and local discovery.

RELATED LINKS

Phones will soon tell you where you are, Wall Street Journal, March 28, 2008

Wall Street Journal, March 28, 2008

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Whrrl | pelago | Entourage | HBO